NEW 2009 FORD F-150: MORE CAPABILITY, MORE CHOICE, MORE ‘SMART’
FEATURES FOR AMERICA’S TRUCK
The vision for Ford’s truck team was clear: Redesign America’s
favorite truck inside and out to give customers unrivaled
capability, unprecedented choice and a host of smart, game-changing
The result is the new 2009 Ford F-150, the new benchmark in the
full-size pickup segment from the industry’s truck leader – which
has built more than 33 million F-Series pickups since 1948.
The Ford truck team adopted a holistic, 360-degree approach to
revamping the new 2009 F-150 – from its segment-first features to
the tough new exterior highlighted by a dramatic three-bar grille
and more spacious, flexible and refined interior, to the
unparalleled choice of cab styles and trim levels – including a new
Platinum series that redefines truck luxury.
The improvements are just as dramatic beneath the sheet metal. A
new high-strength, lighter-weight chassis is the backbone that
allows this tough truck to deliver more horsepower, better fuel
economy and safety, and additional towing and payload capacity.
“The Ford F-150 is an American icon,” said Mark Fields, Ford’s
president of The Americas. “Ford is the truck leader, and F-150
customers expect and demand the best truck on the market.
“Our team not only met those expectations, they exceeded them
with the new 2009 F-150,” Fields added. “With Ford’s product-led
transformation in full swing, the new F-150 could not have come at a
better time – for Ford and for our customers.”
In all, more than 1,000 Ford engineers, designers, researchers
and others worked together to develop the new 2009 F-150. The team
drew inspiration by listening to Ford’s large customer base.
“Before we started working on the new truck, we continued the
conversation with people who use these trucks every day for work and
play,” said Matt O’Leary, chief engineer of the 2009 F-150. “We went
to their ranches, their job sites and their homes, making sure we
crafted features that would improve their ownership experiences and,
really, their lives.”
The results will be clear to customers when the new 2009 F-150
rolls off assembly lines at Ford’s Dearborn (Mich.) Truck Plant and
Kansas City Assembly Plant in Claycomo, Mo. – and as the new F-150
goes on sale in dealer showrooms this fall.
F-150 customers tackle tough jobs when they work and play, and they
need a full-size truck that rises to the challenge. The current
F-150 is already the most capable truck on the market, but Ford’s
truck team drove capability to new levels with the 2009 model.
The improvement starts with the 2009 F-150’s fully boxed frame
constructed with hydro-formed and high strength steel side rails.
The lightweight frame delivers 10 percent more torsional rigidity,
which delivers increased durability and safety. The sturdy chassis
also paved the way for the new 2009 F-150 to improve upon the
current model’s class-leading towing and hauling capability across
all cab configurations.
“The new, improved chassis helps deliver additional payload and
towing capacity as well as improved fuel economy, which we know is
top of mind for customers,” O’Leary said.
Thanks to the strength of the frame and comprehensive package of
standard safety equipment, including side-curtain air bags, the new
F-150 is engineered to earn top safety ratings from the National
Highway Transportation Safety Administration and the Insurance
Institute for Highway Safety.
Complementing the modern frame is a high-tech suite of features
that ensures the F-150 is sure-footed and safe in all driving and
load conditions. The new F-150 offers segment-first standard
AdvanceTrac® with RSC® (Roll Stability Control) and Trailer Sway
Control plus available Rearview Camera Assist as well as Integrated
Trailer Brake Controller a segment-first on light-duty pickups.
The interior of the new 2009 F-150 SuperCrew offers more usable
space for moving more people and gear thanks to a 6-inch stretch
that improves rear seat legroom and cargo capacity. A mechanically
articulated second-row seat flips up and out of the way. Combined
with a truly flat load floor, the feature gives the new SuperCrew
class leading 57.6 cubic feet of space behind the front seats and
can accommodate items up to 47.9 inches tall, such as flat-screen TV
that needs to be hauled from the electronics store to home.
Ford’s F-Series may be America’s best-selling vehicle, but
one-size-fits-all does not apply to today’s truck buyer. From the
Texas rancher to the general contractor in Florida, F-150 customers
have different needs and tastes.
In response, Ford’s truck team designed a truck that offers more
choice than any full-size truck on the market. With three cab
styles, four box options and seven unique trim levels, the F-150
comes in 35 different configurations to meet the widest range of
customer needs and wants – all delivered with quality.
Customers can choose from the no-fuss XL workhorse, to the sporty
STX and off-road capable FX4, to the mid-range XLT. For those
looking for tough luxury, Ford offers the high-end Lariat and King
Ranch F-150 models.
2009 Ford F-150
New for the 2009 F-150 is the Platinum series, the most luxurious
F-150 ever and the answer to a perennial question: Just how high-end
do truck customers want to go?
The striking F-150 Platinum features a satin chrome grille with
fine mesh inserts, 10-way captain’s chairs upholstered with
top-quality leather, tuxedo stitching and embroidered logos on the
seatbacks. Satin gloss Lacrosse Ash wood grain accents and real
brushed aluminum panels give the dash, center console and doors an
upscale look and feel. Standard 20-inch, 16-spoke polished aluminum
wheels give the truck a commanding presence on the road.
With more customers interested in personalizing their trucks,
Ford is offering the largest selection of wheels in the segment with
13 offerings across the F-150 lineup.
Under the hood, the new F-150 will be powered by three modern V-8
engines, mated to either a 4-speed or a new fuel-efficient 6-speed
automatic transmission. The engines include:
- 5.4-liter, 3-valve Triton V-8, which has
been optimized for better performance with improved horsepower
and torque, and is capable of running on E85 (85 percent ethanol
and 15 percent gasoline), regular unleaded gasoline or any blend
- 4.6-liter, 3-valve V-8, which is new for
F-150. Both the 5.4-liter and 4.6-liter 3-valve V-8’s utilize
open valve injection. This unique feature improves the flow of
fuel into the combustion chamber, which results in an increase
in horsepower during towing and reduced emissions.
- 4.6-liter, 2-valve V-8, a third V-8 choice
in the line-up that delivers more horsepower with the same fuel
economy performance as the outgoing truck’s V-6.
This all-V-8 engine lineup delivers a fleet-average 1 mpg
improvement in fuel economy versus the outgoing F-150.
Diesel and EcoBoost gas turbo direct injection engines are
planned for F-150 in 2010 as well.
Most ‘Smart’ Features
Ford’s researchers spent thousands of hours listening to truck
buyers to gain inspiration for a host of smart new features for the
new 2009 Ford F-150.
It starts with the clever interior, which features a flow-through
console that has been lengthened by approximately 2 inches and is
large enough to stow two or more laptop computers. Special ridges
are molded into the edges of the bin to accommodate file folders.
The console also has a multi-tiered, removable tray and locks to
More than 30 storage areas are built into the interior, ranging
from a bin on the top of the instrument panel to a number of small
spaces designed to accommodate tools like cell phones, MP3 players,
PDAs and gate access cards.
A redesigned, more ergonomic shifter remains on the console. New,
larger buttons and switches are ergonomically designed and within
easy reach and view of the driver. A USB port and auxiliary MP3
player input are conveniently mounted on the dash. Two 12-volt
outlets are located on the dash and center console.
Even the pickup box on the new F-150 breaks the mold with clever
and capable features the competition cannot match. The class-leading
cargo capacity of 65.5 cubic feet is only the beginning of the
The F-150’s pickup box is made easier to use, more flexible and
accessible with such new features as Ford’s industry-exclusive
Tailgate and Box Side Steps, Stowable Bed Extender and Cargo
“These features are impressive on their own. For the customer who
uses their pickup box five, six or seven times a day, these
innovations together make a huge difference,” O’Leary said.
That same kind of logic drove the team to include other clever
features on the truck, including Ford’s Easy Fuel™ Capless
Fuel-Filler System. When fueling is completed and the nozzle is
removed, the system automatically seals shut, reducing emissions.
The new 2009 Ford-150 also will allow truck customers to be
connected to the world like never before. Ford has been working with
Microsoft, Sony and SIRIUS to offer customers leading technologies
to help them stay connected with their lives while on the road
- Industry-exclusive Ford SYNC™, a
voice-activated, hands-free, in-vehicle communications and
entertainment system offers even more functionality for the 2009
model year, with 911 Assist and Vehicle Health Report.
- SIRIUS Travel Link™ that when combined with
voice activated navigation will provide users with a suite of
data services including real-time traffic, coast-to-coast
weather conditions and fuel price information for over 120,000
- Voice-activated navigation that integrates
several functions, including voice recognition destination
entry, climate control and SIRIUS satellite radio into one
easy-to-use system, displaying them on an 8-inch touch screen
- Sony audio system that features 700 watts
of power, 5.1 surround sound and 10 Sony speakers and amps and
is certified by Sony to deliver a unique, rich listening
“We know how important the F-150 is to our customers,” said
O’Leary. “With the new 2009 F-150, we are delivering a top-quality
truck lineup that is second-to-none in capability, features and a
range of choices that will continue to make Ford America’s favorite